Brand Name companies manufacture premium-priced products, so that buyers could enjoy years of trouble-free service in our fast-paced world.
On the other side No Name companies produce cheap stuff, buying which is mostly waste of money. You get what you paid for.
However there is a vast space in between them. This space, a gray zone, is populated by numerous companies that create stuff which may - or may not be worth buying. If an average user buys from this segment - they never know if these products will turn out to be useful and dependable, or worthless junk.
There definitely are companies that manufacture truly decent and affordable products. Cost-effective products that will boast an unrivalled quality/price ratio. How to find those products?
We look for quality products cost-effective products. Most of the time they will be 2-3 tiems cheaper than Brand Names. They will probably not have all those bells and whistles, but most people don't need them anyway.